Hardware makers have figured out that enterprises are the best way to make money off of VR and AR, not consumers. NVIDIA, a company that does both things well but has been particularly strong on the business side lately, has just opened up its Holodeck "intelligent" VR platform to select designers and developers. First unveiled in May, it allows for photorealistic graphics, haptics, real-world physics and multi-user collaboration. That helps engineers and designers build and interact with photorealistic people, objects and robots in a fully simulated environment. The idea is to get new hardware prototyped in as much detail as possible before building real-world models.